Project Specifications (size, number of pages, paper, etc.)
What is the main business objective of your project?
What industry are you in and what types of products/services do you offer?
Does your company have a niche in the marketplace? What is it?
Who is the target audience?
If your target audience could come away with just one thought about your company after seeing your new project, what would it be?
How will this piece be distributed? Mail, handout, internet, other?
Are there existing visual assets (logos, photos, copy, illustration, etc.) that might be used in this piece?
What is the budget set for this piece?
What is your deadline?
Is there a color scheme that you like or are currently using?
Are there any specific fonts you like or dislike?
Do you have any examples of design work that you like/dislike?
If you need your project printed, how many pieces do you need?