Creating Your Brand Identity

Brand Identity.

Regardless of what your startup is about, it needs to be consistent for people to recognize it as a brand rather than a product. Branding is about recognition and perception. Creating a distinctive logo that captures the true character and substance of your company can increase your visibility. Especially in the earlier stages of a brand, people’s trust is only established once they are confident that they understand what your brand does well and what it stands for. Maintaining consistent, congruent messaging makes your business easier to remember and trust.


Ask yourself: Does your website look like it belongs with your business card and your social media channels? Is your messaging consistent with your brand? Here are some tips to guide you on your way.


Define your target market.

Although it would be nice to have people from all walks of life solicit your services, as you’re coming up with your brand, it is best to figure out a target market. Again, you don’t want to brand your products or services in a way that excludes anyone; you just want to make sure that when it comes to a certain demographic, the one who will be most attracted to what you have to offer, that you appeal to them most of all.


Focus on a niche.

Focus on building products for different niche groups, it can be smarter to focus on winning over smaller demographics one at a time rather than trying to appeal to everyone all the time.


Be exceptional.

Products don’t become brands for nothing, just like people don’t become known for being simply ordinary.

While ordinary is safe, recognition and high praise are given to those who step out of the traditional in favor of the unconventional. But, while trying to be extraordinary, make sure you don’t stray too far to the left and lose sight of being authentic.


Deliver on your promises.

Strong brands possess credible, relevant and distinctive brand promises. That said, create a brand promise, deliver on it and provide an exceptional customer experience. You’ll end up creating brand advocates who will sing your praises and help build your brand.


A brand promise is not a statement about you — it’s a statement that captures who you are. It’s not a factual claim; but rather, an emotional reason for people to want to be around you. It should capture the essence of who you are and how you have defined your personal brand.


Be reliable.

No one likes to be misled. Remember that products become brands when people start to trust what will occur when they interact with your brand. We develop expectations of brands or people who are brands because they have delivered consistently in the past and indirectly promise to continue doing so. While a small lie may seem necessary, it can have major consequences for a brand if ever exposed.


So, the first step in developing a new logo identity is to determine your needs and target audience, the message the design should portray, and its appeal to customers or users. Be ready to discuss your artistic concepts and ideas, the message you wish to present to your visitors and clients, your target audience, and your ultimate goals. Graphic designers plan, analyze, and create visual solutions to effectively communicate your branding message to be delivered in electronic media and print. By using color, typography, illustration, photography, animation, and various layout techniques they will design distinctive logos, product packaging, posters, signage, marketing brochures, business cards, stationary and envelopes, website images, and Facebook/Twitter landing pages.


This means that whatever image you go with as your identity, try and see yourself being comfortable with it for many years to come.